01Brief & scope
We meet to pin down needs and expectations: digital or print, tone of voice, technical limits. I review any existing brand guide and note what is missing.
Written summary and work calendar 02Proposal & roadmap
A quote with two options, an estimate in working days, revision limits, approval channels, contract and payment plan.
Scope, plan, fee document, contract 03Research
Audience, brand and sector research, competitor benchmarks, and a first look at the archive you already have.
Research notes and references 04Visual strategy
Brand language, colour palette and type suggestions, supporting textures and patterns, compositions for screen and print.
Moodboard and visual strategy 05Draft design
First grids, templates and layouts, with a few alternatives to compare side by side.
Drafts ready for your decision 06Review & meeting
I present the drafts, we judge them together and set priorities: what stays, what changes, what is cut.
Clear direction and approvals 07Refinement
Revisions inside the agreed limits, scope narrowed or content updated before final production starts.
Locked, approved direction 08Final design
Static and motion templates finalised, press-ready files prepared and the style guide completed.
Finished visuals and template sets 09Technical prep
Print in CMYK at 300 DPI, RGB for screens, the right ratios, motion exported as mp4 or mov.
Production-ready files 10Delivery & archive
Everything in a tidy folder structure, sent through Drive or WeTransfer. Usage rights are agreed together.
Complete, ready-to-publish handover